Blogging for research services – London School of Economics (LSE) practical advice

The LSE has been a highly-effective user of social media and these three articles provide some good reasons for a parliamentary research service to set up its own blog and Twitter account(s), and some excellent practical advice on how to do so.

‘Account managers’ in parliamentary library & research services?

The concept of ‘account manager’ is well established in business – a role that gives the client a single point of contact with the organisation. Focusing communications allows a relationship to develop and the account manager can, therefore, calibrate service delivery to the needs of the particular client. For the client, the service has a more friendly face and a direct line of contact, in person or remotely. In a parliamentary setting, clients may be unaware of the full range of service offers and, depending on the structure, may find it daunting to work out what they can get from whom – so may look for apparently ‘quick and easy’ solutions elsewhere. An account manager can simplify the process of connecting the client with the relevant service offer, and so make it more likely that service will be requested and used.

(more…)