Do services need marketing strategies?

'Raising the profile' 0 replies 8 views
Iain Watt 4 months

As the 'IFLA Guidelines for Parliamentary Research Services' points out "Research services...operate in a...competitive environment where analytical contributions can come from multiple sources, both internal and external to parliaments" (page 33). 'Marketing' provides methods to analyse and operate in a competitive environment. So it is surprising that marketing is not more of an explicit interest amongst research services. Do services need marketing strategies?